The Top 5 Highly Competitive Industries: Challenges of Ranking High in Search Engines

Ranking high in search engines such as google is crucial for any business looking to succeed in the online world. However, some industries are more competitive than others, making it harder to rank high in search engine results. In this article, we'll discuss the five hardest industries to rank high in due to large competition and the most efficient and effective way to start ranking higher.

1) Finance

The finance industry is highly competitive due to the number of companies seeking attention in this space. This includes banks, credit card companies, insurance providers, investment firms, and more. It takes a large portfolio of well known clients and a great track record from a stable financial institution to convince investors that they are trustworthy and responsible enough to make wise financial decisions.

2) Real Estate

The real estate industry which is very similar to the finance industry is also very highly competitive due to the number of real estate agents and large brokers with an abundant amount of money to spend on retargeted ads. With mega players in the market such as Zillow which is the real estate version of google, it's no surprise that ranking higher in search engine results for real estate related keywords cost an average of $65 per click when targeting larger buyers for multi-million dollar properties. Newer methods to rank higher in the competitive field is by teaming up with other agents and brokers by offering property management services.

3) Health

The health industry is another highly competitive field which include hospitals, clinics, health insurance providers, pharmaceutical companies, and more. Its industry is heavily regulated by google, which can limit the use of certain keywords and strategies commonly used in the medical field to improve search engine rankings. Regulations limit the use of certain keywords, controversial topics, and medical claims that can result to being flagged by search engines. A perfect example would be the cannabis industry. Although it has been legalized in many states back in 2016, It is still relatively new with changing laws, standardized terminology, and regulations which can make it difficult to keep up with best practices for search engines.

4) Travel

The travel industry involves a multitude of online travel agencies and booking platforms that offer similar services and products. Travel-related queries can be very specific, requiring websites to create detailed and customized content that addresses the needs and interests of different types of travelers, such as solo travelers, families, or luxury travelers. Search engines prioritize websites that provide a positive user experience, including easy navigation, fast loading times, and high-quality visuals, which can be challenging to achieve in the travel industry, where images and video content play a significant role in user engagement and conversion.

5) SEO

Ironically, it's also difficult for SEO specialist to rank higher due to the large amount of competition and persistent cold emailers that gather public information of newly registered businesses. These cold emailers oftentimes work with a complete marketing department which consists of project managers, sales associates, designers, web developers, SEO specialists, and executives. These specific quick cash grabbing companies manage hundreds to thousands of accounts and most likely have no time to fully understand a client's business, their competition, or needs. On top of that, they usually charge double the price to cover overhead, building space, and their very own marketing ads.

At cinch, we work remotely with our team experts and only accept a limited amount of clients per specialist to provide efficient and more importantly, effective results. The best way to start ranking higher for better traffic and lead conversions is by making your sure your website checks out perfectly from google crawlers in all areas. This is the initial organic approach that must be covered first before moving forward with other digital marketing strategies and campaigns. Below is an example of a website audit report from an SEO scanning platform.

The second step is the use of artificial intelligence(ai). It is important in SEO because it can help analyze large amounts of data quickly and accurately, which can lead to better insights and informed decisions for optimizing a website's performance in search results. AI-powered tools can help with keyword research, content optimization, link building, and other SEO tasks, allowing SEO professionals to focus on more strategic and creative aspects of their work. Additionally, AI can help improve user experience by analyzing website performance and user behavior, and providing personalized and relevant content to users, which can improve engagement and conversion rates.

Once all of the competition research and A/B testing have been executed within a 1 to 3 month period, you should have a comprehensive amount of collected data to determine what areas to improve and a better idea of a comfortable marketing budget to set on a month to month basis as your company grows.